Incase you didn't know the origin of GOOG_:

• GOOG was named BackRub the early days.

• BackRub was sponsored by DLI (Digital Libraries Initiative)

• DLI was sponsored by NSF (National Science Foundation), DARPA, NASA, National Library of Medicine, Library of Congress and National Endowment for Humanities.

GOOG had more donors during the years, but it started with those.