Goodyear and NASCAR have a long history together and was renewed in 2017. They deserve each other.
DAYTONA BEACH, Fla., November 18, 2017 – NASCAR and The Goodyear Tire & Rubber Company today announced a renewed, multi-year sponsorship agreement that ensures Goodyear is the exclusive tire of NASCAR’s top three national series.
The newly signed agreement continues Goodyear’s designation as the “Official Tire of NASCAR” and extends an uninterrupted relationship that started in 1954. Goodyear and NASCAR’s six decade-long relationship is one of the longest-running sponsor programs in any major sport.
https://corporate.goodyear.com/en-US/media/news/goodyear-and-nascar-extend-historic-relationship.html