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Report: Apple quietly acquired Israel's Camerai, formerly Tipit, a specialist in AR and camera tech

Apple is well known for picking up smaller startups on the hush-hush to augment its business, and today news leaked out about the latest of these… nearly two years after the fact. Sometime between 2018 and 2019, the iPhone giant reportedly acquired and shut down Camerai, an augmented reality and computer vision company based out of Israel, which used to be called Tipit.

The news was first reported earlier today by Israeli newspaper Calcalist, and we have reached out to ask Apple directly about it. In the meantime, Jonathan (Yehonatan) Rimon, who had been Camerai's CEO and co-founded the company with Moty Kosharovsky, Erez Tal, and Aaron Wetzler, declined to comment one way or the other on the report to us when we contacted him directly about it. A separate source confirmed the story to us. We'll update as we learn more.

Calcalist said that the startup sold for several tens of millions of dollars. From being founded in 2015, Camerai had raised around $5 million including a $2.5 million round in 2017 and another unreported $2.5 million in 2018 with investors including the Atooro Fund and another called the SKO Fund.

https://news.yahoo.com/report-apple-quietly-acquired-israels-153235056.html