dChan - Q Origins Project Archive

>>10389866

The old logo is an apt representation of the general and expected state of design when it comes to politics-related identity: bland, generic, done as if no one cared about design. With the growing trend of good design in politics, the new logo is a much more uplifting representation of how political identity has improved and where it’s headed. It’s not an amazing logo by any means but it’s good. Solidly good. The custom “D” with the star is quite nice, with the blue arrow hitting the edges of the letter while the complementary white shapes (that complete the star in the brain) establish a strong 90-degree vertical line that, in turn, presents the star at a dynamic angle. It’s easy to dismiss it as just a “D” with a star but there are enough detail-oriented subtleties to make it unique. The bold “20” looks good and while the shape of the state of Milwaukee (duh to me!) Wisconsin in the counterspace is indeed questionable I think it’s okay. The full name is spelled out in Neue Haas Grotesk and while it’s not exciting, it gets the job done and the stacked configuration yields a nice “DNC” acronym, which is commonly used to refer to the event. Not much in the way of application and the little there is points to a fairly straightforward, utilitarian approach. There is one nice detail, which is the the stripes that go diagonally across the bottom-right corner of some applications (like such). Overall, it’s a modest, well-designed identity that will get the job done and has some personality to it but isn’t boisterous in a way that could be distracting or misinterpreted as some kind of over-confidence for the party’s desired outcome after this event.