^THIS
everything we plan to eventually take them down for, we dangle some minor version thereof (amounting to moderate, little or no substance) out for the press to feed on in advance, so we can get ALL the media and the left on the record, on every platform, as to what they think… so that when the shoe is on the other foot, they can't change their tune much without looking ridiculous… especially when it's an INFINITELY better fit when the shoe's on THEIR feet.