Its so much easier for [them] to control barrative = control people now. I am more than sure Darpa knew what they were doing post 1984 w the ministry of truth/corralling all “truth” into online platforms where they could control thi gs.
From DAY 1, I knew something was up w Facebook due to all white background and locked down profiles after Myspace allowed freedom for (You) to design your own profile w music/backgrounds.
The funneled the people, segregating everyone like cattle at a stockyard, through gates they could control the flow of information and control the narrative this way.