Biden struggling to gain support of Latinos in key battleground state of Florida
Recent polling shows Biden lagging with the key demographic.
ByArmando Garcia September 12, 2020, 3:56 PM
With the presidential election less than two months away, former Vice President Joe Biden and running mate Sen. Kamala Harris are lagging in polls of Latino voters in the battleground state of Florida.
Latino advocates say that's because the Democratic party isn’t doing enough to court this key demographic.
"In many ways this is a wakeup call for Democrats, there has been consistently under-outreach to Latino voters including in battleground states," said Clarissa Martinez de Castro, deputy vice president of policy and advocacy at UnidosUS, the country’s largest Latino civil rights and advocacy organization. "I think many times not only are they taken for granted, but they’re expected to come out and support Democratic candidates even if there’s very little outreach. We keep saying that’s a failing strategy and I think we’re seeing some of that right now."
The Pew Research Center projects that Latinos will be the largest group of non-white eligible voters in 2020, but recent polling shows Biden losing ground with Latino communities in Florida, where there are approximately 3.1 million eligible Latino voters from diverse backgrounds and countries like Cuba, the Dominican Republic and Venezuela. In a state that’s historically won by thin margins, Biden’s pull with Latinos there could mean the difference between Florida going for Trump or Biden.
Political ads have saturated the airwaves and digital spaces in the Sunshine State, and although Biden seems to be slightly outspending Trump in Spanish-language ads, advocates say it’s unclear if that’s working to sway the vote in his direction.
An NBC News/Marist poll, released on Sept. 8 is the latest to show Trump gaining ground with Latinos in the state, with 50% of Latinos showing support for the president over Biden’s 46%. A Quinnipiac poll released on July 23 showed Biden with 50% and Trump at 33% percent of support among Latinos in the state.
Advocates say that although polls can fluctuate as the election nears, when compared with the last presidential election, Biden is underperforming with Latinos in Florida. Clinton lost Florida to Trump by 1% in 2016 but defeated him among Latinos there 62% to 35%, according to exit polls.
"Trump may not need to win an overwhelming majority of Latino voters in Arizona or Florida, but he needs to be competitive and try to diminish the Biden lead in those two places. The flip side of that is that Biden needs to match or probably best the level of support that Clinton achieved," said Martinez de Castro.
Democratic strategist and former senior adviser to Sen. Bernie Sanders Chuck Rocha says the Biden campaign and outside Democratic Super PACs are not spending enough money to reach Latinos in Spanish.
The Biden campaign started airing Spanish-language ads across the country as early as March this year, but a more aggressive ad campaign targeting Latino voters began in June, when the campaign started airing ads on Spanish-language stations like Univision and Telemundo.
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https://abcnews.go.com/Politics/biden-struggling-gain-support-latinos-key-battleground-state/story?id=72903064