Kids clothing retailer TWEEN BRANDS hosted fundraiser at LES WEXNERS HOME with 20,000 kids attending for an Arianna Grande concert.
TWEEN BRANDS CEO Scott Bracale works closely with DISNEY AND NICKELODEON
RED FLAGS APLENTY
>The New Albany Classic is a fundraiser benefiting the Center for Family Safety and Healing. It was founded and is hosted by Abigail Wexner, held on the grounds of her and husband Les Wexner’s New Albany home. The event is from 10 a.m. to 5 p.m. and the concert starts at 11 a.m. Tickets are $20 for anyone 11 and older. Admission is free to children 10 and under.
>Bracale is president of Tween Brands Agency, which oversees marketing, e-commerce and licensed partner relationships. He’s the man plugged in to Disney, Nickelodeon and the record labels of tween-friendly stars. It’s those connections that helped spur the creation of the annual concert, which began in 2007. Tween already was sponsoring the New Albany Classic when the idea of expanding the event by adding a kid-friendly concert was floated. Tween just happened to have access to kid-friendly acts.
https://www.bizjournals.com/columbus/blog/2013/09/tween-brands-records-big-hit-with-new.html