Theory
Patriots are in control. This includes the 4 a.m. talking points. If Q team really wanted to cut off the mockingbird media, they would've done it already. But why do that when you can use them to your own advantage?
The talking heads never truly knew where their talking points were coming from (classified/need to know), and thus wouldn't realize right away if there was any change. How is this beneficial? First, it slowly awakens people to the false nature of the media as their narratives become more absurd and disconnected from reality. Second, it helps control the narrative of your enemies, allowing you to guide their actions.
If I were a strategic military planner, this tactic would seem like a no-brainer. Keep trusting the plan. We are the news now.