Visual Purple Digg Call for shovels
Rig for Red
How I arrived at the company "Visual Purple"
Why do submarines use red lights?
The rods in our eyes rely on a chemical called Rhodopsin to see in the dark. Rhodopsin is less sensitive to the color red at longer wavelengths.
Rhodopsin is also know as Visual Purple
Now onto the company…
Visual Purple
Computer software company
Locations:
HQ: 1220 S Highway 89
Suite 14
Jackson, WY 83002, US
3637 N Lakeharbor Ln
Boise, Idaho 83703, US
Specialties:advanced simulations, search technologies, serious games, virtual worlds, nuclear power plant training, educational learning, smart sims, smart simulation technologies, next-gen training and education, virtual reality, and augmented reality
History:
Visual Purple, based in Jackson, Wyoming, wasestablished in 1998 at the behest of the FBI.With firm roots in the computer gaming and movie industries, the Visual Purple team is dedicated to producing custom training simulations. The company enjoys excellent past performance ratings and awards through the creation of compelling and memorable trainee experiences – paramount in mission-critical fields such as security, operations, and safety.
Today, Visual Purple is a recognized industry leader in bringing leading-edge technologies to the simulation training industry and beyond.
Founders:
Lydia R. Heinbockel, Chairperson & CEO
A California girl, Lydia has been “plugged-in” to Visual Purple since its inception, which is not hard to do since she is married to Ed Heinbockel, Visual Purple’s President/COO and Founder.Lydia enjoyed a successful career in entertainment in Hollywood. Yes, Hollywood, to include modeling, dance, movies and TV for close to a decade before preemptively shifting careers to one of her true passions: marketing and sales.It was not lost on Lydia that women in their 30’s and Hollywood don’t often mix. Lydia reinvented herself and in just a few short years rose to the level of national sales manager for $1B French-based Pierre Fabre Cosmetics. The entrepreneurial bug bit and Lydia left Pierre Fabre to build her own successful marketing and distribution company. Lydia has been an active Visual Purple board member for a number of years. To help the Company meet the demands of a growing high tech business, Lydia took on the role of CEO with a focus on shaping market positioning and sales strategies across sectors.
Edmond A. Heinbockel, President & COO
A “high bandwidth” entrepreneur, Mr. Heinbockel, founder and president of Visual Purple, has more than twenty-five years of hands-on experience in the management of high-tech companies, with a proven record of success in building leading-edge software products for both public and private companies. More recently, Mr. Heinbockel has enjoyed revisiting his engineering roots building FLEX simulations for nuclear power plants; simulations designed to test and train for the unthinkable – and make the unthinkable, impossible.Under his leadership Visual Purple clients include just about every U.S. government agency that ends in a vowel.Mr. Heinbockel was recognized by Newsweek Magazine’s Century Club as one of the top “100 people to watch…in the next millennium.” He was also recognized as one of Executive Excellence Magazine’s “Top 100 Thinkers of Our Time.”
“A true media revolutionary, Heinbockel is a moviemaker who wants to give you final cut.” -Newsweek
>https://www.linkedin.com/company/visual-purple
>https://visualpurple.com/about/
>https://modernmodus.com/blogs/news/why-the-military-uses-red-light-why-you-need-it-in-your-bug-out-bag
>https://en.m.wikipedia.org/wiki/Rhodopsin