Anonymous ID: 325d3d Sept. 20, 2020, 12:10 p.m. No.10723327   ๐Ÿ—„๏ธ.is ๐Ÿ”—kun   >>3569 >>3644

NOV. 30, 20152:17 PM

By doing little more than taking a photo and swiping across their smartphone screen a few times, Snapchat users on Tuesday can raise as much as $3 million to combat AIDS.

 

The Bill and Melinda Gates Foundation plans to donate $3 to the nonprofit group (RED) for each use of a decorative โ€œWorld AIDS Dayโ€ banner on Snapchat. Known to Snapchat users as geofilters, the digital banners or stickers typically bear the name of an event or place, providing a creative way for users to tell friends where a photo or video was taken.

 

Companies also can advertise through geofilters. But in this case, Snapchat isnโ€™t charging (RED). The company is distributing free three versions of the โ€œWorld AIDS Dayโ€ geofilter on Tuesday, a Snapchat spokeswoman said. The Gates Foundation partnered with (RED) on the fundraising front.

 

https://www.latimes.com/business/technology/la-fi-tn-bill-gates-red-hiv-aids-snapchat-20151130-story.html

 

running RED?