Biden digital ads target Puerto Rican voters with Marc Anthony
In a continued effort to win over Latino voters with about a month left until Election Day, Joe Biden's presidential campaign is calling on the Puerto Rican community to remember the devastation of the Island caused by Hurricane Maria three years ago Sunday.
The new English and Spanish-language digital ads features singer Marc Anthony, whose family hails from Puerto Rico, saying that it is “Prohibido Olvidar” or “forbidden to forget” how President Donald Trump failed to adequately provide help to the island in the weeks after the hurricane decimated their communities.
“Remembering is not easy for everyone. It’s difficult to relive the destruction of our homes, the crying of those who lost a loved one and the terrifying uncertainty when thinking ‘what will my children eat tomorrow,’” Anthony said referencing the continuing hardships pain Puerto Ricans have endured since Hurricane Maria. “However forgetting is forbidden.”
While the ad never mentions Trump, it does show him at the Oval Office’s resolute desk when Anthony reminds voters how “it’s forbidden to forget that in moments of true darkness, when the cries for help fell on deaf ears.” Anthony notes that the only the community can rely on itself to rebuild and fight for a better future in a get-to-vote message to defeat Trump at the ballot box.
The over one-minute digital ad is targeting Puerto Ricans living in Florida and Pennsylvania, two states that saw thousands relocate from the territory to the mainland following the hurricane.
It makes for a ripe set of voters to convince heading into the election in a community that already leans more Democratic. Just last week Biden kicked off Hispanic Heritage Month in Puerto-Rican rich Kissimmee, Fla. while his running mate, Sen. Kamala Harris, spoke to Hispanic leaders at a Puerto Rican cultural center in Philadelphia, Penn. They both pledged to uplift the community and support their decision for self-determination.
“The way Donald Trump botched Maria was a terrible precursor to Covid-19: He failed to prepare, failed to respond like a president, and failed to protect American citizens from harm,” Biden said in a statement commemorating the anniversary of Hurricane Maria. “We all deserve better. Puerto Rico and Puerto Ricans deserve better.There is no place in the United States to ever treat any of our own citizens as second-class.”
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