DNA

For now it's just shiny fun bullshit.

Submit your DNA, we'll show you what kind of wine you have a genetic predisposition to like…

But how long before things start to happen like -

I'm terribly sorry mr. smith you simply can't get the mortgage loan because your DNA reveals that you have an extremely high chance of getting cancer before the term would finish…

or - Sorry, your gun purchase has been denied.

You simply have too many psych markers in your genetic sequence.

http:// reillytop10.com/2017/12/03/helix/

https:// www.buzzfeed.com/stephaniemlee/helix-announces-debut