Uncle Ben’s rice renamed after accusations of racial stereotyping

After 70 years, a popular rice product is changing its name and logo following backlash that accused the brand of racial stereotyping.

https://www.news.com.au/lifestyle/food/eat/uncle-bens-rice-renamed-after-accusations-of-racial-stereotyping/news-story/3061f7801c46f7cba1c5e1a2044bc7b3

Ausfag here. Is this even true?

"Titles such as uncle and aunt were commonly used in southern US states to refer to black people, instead of the more formal and respectful “Miss” or “Mister”."

Sounds like bullshit to me