"Our task is to create a parallel reality through simulation of the existing one. This means we produce a reality where the difference between the model and the fact is always less and less perceivable. For this to be possible, we hack the very nucleus of the communication system (newspapers, radio, television, cinema, etc.) and we design digital media that simulates reality by reporting and communicating facts that are manufactured, staged, designed, and conceived to recreate the reality we are interested in. It is irrelevant whether or not the model is true in relation to the fact from which it was derived, because it is always only a world picture, a picture we do control."