I haven't read many of the QAnon media hit pieces, but what I have read has shown me some serious fault lines in their (stated) reasoning against Q.
For one thing, the approach seems designed to get the reader to avoid looking into Q for themselves. By avoiding facts and suggesting that there are subtle and not so subtle things wrong with those who follow the Q drops, the articles seem to direct readers to avoid being grouped with crazy or weak minded people. This does not convince people that Q is fake, it gives them a place to turn when things like this fraudulent "pandemic" show them that undisclosed machinations are going on behind the scenes.
What I have not seen in the Q hit pieces is information about the facts surrounding the start of the "movement". Unless anons have seen something different, most hit pieces don't delve much into what got people interested in the original "drops". This seems to replicate what I have seen as an "anti-vaxxer"- criticisms are mostly all ad hominem because actually addressing the opponent would force the MSM into a debate they would lose. When censorship and/or ad hominem attacks are all you can offer, you have already lost.
https://www.marketwatch.com/story/qanon-conspiracy-theory-is-on-the-ballot-in-some-states-this-november-2020-09-07