If we can all agree that the Deep State has been pushing for civil war in America, then it is not far-fetched to see what some of Alex Jones' purpose has been:
1- AJ rants and raves with fabricated emotions for hours, with little(if any) genuine information.
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serves multiple purposes: taint the image of "conspiracy theorists" / create mass amounts of material to boost viewing analytics / distract from more important research / increase opportunities for advertisements / etc.
2- AJ repeatedly interrupts his guests at critical points in their statements. If something substantial is said by anyone who isn't AJ, then AJ takes over and claims prior knowledge like it's old news to him.
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just like MSM, he has to micro-manage the conversation, in order to prevent certain intel from reaching the surface. Him claiming prior knowledge boosts his "credibility" so he can remain relevant and continue to moderate the convo.
3- AJ hints at bombshell intel, which is then placed on the backburner to make way for his merchandise advertisements.
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He can't remain in control of the narrative if he doesn't have the resources available to grow/protect his operation.
4- AJ has pulled multiple public stunts(I.e. RNC convention/Young Turks feud/Pierce Morgan interview/Bohemian Grove) that puts him in the MSM limelight.
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multiple reasons: taint the image of Patriots / increase the tensions between the Left and Right / build his followers / remain the "conspiracy theorists" mascot / etc.
In my opinion, all of this has been intentional. The Deep State knew their would be an uprising at some point, especially towards the end of their plans. This could NOT be led by a true Patriot, since he/she would have enough resources/influence to potentially derail any DS plans. Instead, having some major FFs occur, coupled with AJ switching gears and calling for violence/riots, would better ensure the civil war that the DS has always wanted.
What they didn't plan on was a mega-Patriot like Trump having control of the mechanism they created over decades…As well as an army of anons supporting his every move.