Why do shills use “It” as a way to instill fear? Kind of stupid if you ask me.
“It”, a cosmic horror emboldened by fear, was defeated by children who no longer allowed themselves to give into fear, and It discovered that it too, had a fear; It feared death, and the children nearly killed it.
Then as adults, the children came back to kill It. As Bill and the other guy start the final fight, It knows Death is coming, and It is scared shitless.
It begs and begs… promising many gifts in exchange for continued existence. Bill kills It anyways, those were hollow promises anyways.
These shills, or whoever these clownposters are, really are stupid. It was killed, in spite of the powers it had as an incomprehensible horror of the cosmos.