https://www.cnbc.com/2020/07/15/pro-biden-super-pac-american-bridge-hires-mike-bloombergs-digital-firm-hawkfish.html
Hawkfish, a tech firm founded by billionaire former presidential candidate Mike Bloomberg, has signed on with a pro-Joe Biden super PAC after missing out on working directly with the presumptive Democratic nominee’s campaign.
The super PAC, American Bridge, recently signed a contract with the Bloomberg firm, officials told CNBC.
He said Hawkfish will target people who voted for President Donald Trump in the key battleground states of Pennsylvania, Michigan and Wisconsin. American Bridge is investing at least $20 million in ads in those states, with the goal of softening Trump’s support there.
“American Bridge 21st Century is excited to partner with Hawkfish to bring their cutting edge data, modeling, and analytics capabilities to our work,”
American Bridge has a general election partnership with another pro-Biden PAC, Unite the Country. The two committees announced in late March that they were planning to deploy a nine-figure effort backing Biden. The effort is being co-chaired by former Massachusetts Gov. Deval Patrick and former Michigan Gov. Jennifer Granholm.
Data from the nonpartisan Center for Responsive Politics shows Hawkfish was paid at least $73 million by Bloomberg’s campaign, including a $20 million payout in March after the former New York mayor dropped out of the Democratic primary and endorsed Biden. The former presidential candidate recently spent an additional $35 million on Hawkfish to help Democrats overtake Republicans this November, according to the Los Angeles Times.
Gary Briggs, a former chief marketing officer at Facebook, is Hawkfish’s chairman.