Lots of normies won't have known anything about Q (anon) until a few days ago or even until tonight.
So they'll be intrigued by it and the seeming connection to Trump. Not all but some of those will go digging.
More eyes on the hidden topics anons and others deal with. Preparing the ground? Is that what all the sudden overt interest in Q from MSM all about? Not all is what it seems. The show.