Q about the "Q-Con" happening in a few hours in Scottsdale

https://qcon.live/q-con-live-phoenix-arizona-october-17th-2020/

The event is extracting a pretty penny ($100) as a prerequisite to meet & mingle with other anons. Paying in person with cash is not permitted, thereby rendering attendees FORMER anons.

I looked around the event's web page and noticed this:

Jacobson Brands, Inc. dba Q Con LIVE!

Do any anons know anything about this Jacobson Brands, Inc.?

I'd like to attend but the barriers to entry are high: cost and loss of anonymity. Thoughts, anons? Does the "Con" part of the event title refer to convening or being conned?