IS THIS CORRECT… OLD BUT NEVER SEEN A CONFIRM
Feb 15 2018 15:47:34 (EST) Q !UW.yye1fxo ID: 6d0fd8 388588
>>388528
Why is Big Pharma essential?
Expand your thinking past cures.
Hypothesis (H1): Big Pharma's role is to fund the narrative through advertising on the failing fakenews outlets and the "progressive" media networks. When organic add revenues drop due to "cord cutting" or the public rejecting propagandized progressive entertainment, Big Pharma raised prescription costs and increased advertising by 62%, customers ask for the expensive prescription by name; especially when a third-party healthcare or govt is paying.
Test of H1:1 - If the fakenews outlets are losing "organic" advertisers, Pharma advertising on these platforms will increase to fill the gaps.
Evidence H1:1 = True. USA Today March 16, 2017 - Prescription drug costs are up; So are TV ads promoting them.
(FN 1 https:// www.usatoday.com/story/money/2017/03/16/prescription-drug-costs-up-tv-ads/99203878/)
Test of H1:2 - Pharma's advertising spend would show disproportionate advertsing on television.
Evidence H1:2 = True. Why Pharmaceutical Advertising Is Virtually Absent From the Web.
(FN 2 http:// www.adweek.com/brand-marketing/why-pharmaceutical-advertising-virtually-absent-web-174393/)
Think You’re Seeing More Drug Ads on TV? You Are, and Here’s Why
{FN 3 https:// www.nytimes.com/2017/12/24/business/media/prescription-drugs-advertising-tv.html)
Conclusion H1: Big Pharma is essential because it funds the fakenews outlets and "progressive" media networks.
Without Big Pharma, the networks cannot survive.
Both natural (i.e. Cord Cutting from 2013-2017) and unnatural (i.e. Trump's campaign (2016) and election (2017)) forces have caused fakenews outlets and progressive media networks to lose viewers and organic advertisers at an accelerated pace. Pharma "spending on such commercials grew 62% since 2012, even as ad spending for most other product types was flat.[FN 1]" According to Swallen, "the effect of the ban [of direct-to-consumer pharma addvertising] on networks would be a daunting, 8% loss of total ad revenue, and its impact would be most evident for programming popular with viewers older than 60 — for instance, evening news shows."
When organic advertising dollars decrease; Look at both articles cited. Each has a Pharma advertisement and softly pedals that the idea their is a logical explanation for the cost increases. Ignoring the conclusions of the Pharma funded articles,
“TV ad spending by pharmaceutical companies has more than doubled in the past four years, making it the second-fastest-growing category on television during
that time,” Jon Swallen, Kantar’s chief research officer.
"According to Kantar Media, a firm that tracks multimedia advertising, 771,368 such ads were shown in 2016, the last full year for which data is available, an increase of almost 65% over 2012."
https:// www.nytimes.com/2017/12/24/business/media/prescription-drugs-advertising-tv.html)