OPENING source of the news article ( cached version )
https:// pastebin.com/egx4vtij
First thing that jumped out is QUANTSERVE
-googling: https:// www.theguardian.com/technology/2012/apr/23/quantcast-tracking-trackers-cookies-web-monitoring
… ARE YOU FUCKING KIDDING ME Q? WHAT THE HELL
www.quantcast.com