https://www.axios.com/scoop-the-lincoln-project-is-becoming-a-media-business-f366aea2-d730-4ad3-a601-e8380ebf96e8.html
The Lincoln Project is looking to beef up its media business after the election, sources tell Axios.
Driving the news: The group recently signed with the United Talent Agency (UTA) to help build out Lincoln Media and is weighing offers from different television studios, podcast networks and book publishers.
Why it matters: Lincoln's plan is part of the new trend of activists developing massive audiences for political influence that they are then able to spin into commercial media success.
Flashback: After the 2016 campaign, former Obama staffers launched Crooked Media, which now boasts a sprawling network of podcasts, streaming video, live tours and events.
Catch up quick: The Lincoln group, which is run by prominent "Never-Trumper" Republicans like Ron Steslow, Rick Wilson, George Conway, Jennifer Horn, Reed Galen, Mike Madrid and Steve Schmidt, has transformed from an election-focused advertising PAC into a media company with millions of followers.
Already, its main account boasts a following bigger than the GOP's main account and the main accounts of groups like Crooked Media on Twitter.
UTA has also signed the group to work with a book publishing agency.