You gotta watch this. Yes, it's Colbert interviewing Sacha Cohen about his Borat movie, but there's a section about 5 minutes in where Borat is playing a character, and the audience finds out that it's Cohen and get's pissed, Borat runs like a scared chicken from the stage. Of course, it didn't make the movie.

The entire interview is worth watching in my opinion. I think they know they've been defeated.