In the 1880s, Procter & Gamble began to market a new product, an inexpensive soap that floats in water. The company called the soap Ivory. William Arnett Procter, William Procter's grandson, began a profit-sharing program for the company's workforce in 1887. By giving the workers a stake in the company, he correctly assumed that they would be less likely to go on strike.
1882 Procter & Gamble Co.begins advertising Ivory soap with an unprecedented budget of $11,000.
http:// adage.com/article/special-report-the-advertising-century/ad-age-advertising-century-timeline/143661/
The company first dipped into radio in 1927, underwriting NBC’s “Radio Beauty School” to advertise Camay perfumed soap.
Then, in 1930, Chicago radio station WGN hired Irna Phillips of Dayton to write “Painted Dreams,” a domestic serial drama. The format was appealing to P&G, as research suggested women would prefer to be entertained while they did housework. wiki
P&G had a top-notch radio studio in its own backyard with WLW, broadcasting from the Crosley Building in Camp Washington.
https:// www.cincinnati.com/story/news/2017/10/04/our-history-p-g-put-soap-soap-opera/732149001/
One of the highlights of Bernays career could be the work that he provided for Proctor and Gamble (P&G). He was involved with the company for more than thirty years. Some of the methods he used included community relations, crisis communications, public affairs, and media campaigns to advance P&G’s position.
“Coincidence of public and private interest, of the supremacy of propaganda of the deed over the propaganda of the work, of the desirability of a large corporation assuming constructive leadership in the community.” -Edward Bernays
https:// julierudd.wordpress.com/2012/02/12/edward-bernays-and-ivory-soap/
Edward Louis Bernays (/bərˈneɪz/; German: [bɛɐˈnaɪs]; November 22, 1891 − March 9, 1995) was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations".[2] Bernays was named one of the 100 most influential Americans of the 20th century by Life.[3] He was the subject of a full length biography by Larry Tye called The Father of Spin (1999) and later an award-winning 2002 documentary for the BBC by Adam Curtis called The Century of the Self. wiki
For those not familiar with the subject, Bernays is part of the Freud family.
Of his many books, Crystallizing Public Opinion (1923) and Propaganda (1928) gained special attention as early efforts to define and theorize the field of public relations. Citing works of writers such as Gustave Le Bon, Wilfred Trotter, Walter Lippmann, and his own double uncle Sigmund Freud, he described the masses as irrational and subject to herd instinct—and outlined how skilled practitioners could use crowd psychology and psychoanalysis to control them in desirable ways. wiki
So, when looking at As the World Turns and its many implications, it is not possible to overlook that P&G and its advertising research and copy were part of the grand social experiment.
Business and marketing anons study this in school, it is legend.
P&G is no longer family owned. The family history is a whole other story. My _____ married into the Gamble family. The family was co-opted and although the heirs are wealthy, they do not control the company. When the company was being pieced out to the globalists there was a nasty power struggle that included murder of family members.
There are a ton of Ivory soap ads to review for social engineering implications but I am posting this ad because it looks like HRC and that's just freaky.
An anon asked about P&G 2 threads ago. The bread is flying!