Read the CIA manual on psychological operations and you will see the COMMS bakers jump off the page:
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Iconic status of baker
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Banned statements of consensus (we, us)
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harassment and attacks of rising competent competitors (OSS, Mr Pig, Anime)
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Use of non standardized language to identify outsiders for indoctrination (fren, moar, guud)
We're being mind fucked by COMMS