if this were the script to a bewitched episode (the old television serious comedy) it would be a 'spell' cast by the mother-in-law who 'gets it' that hubby is a twit, and ajudgemental jerk. She'd make it so that the doe-hoie that uses that word here uses it all over town.
before the judge, in the check out line.
at the buauty palor, while trying to negotiate a purchase of highpriced delivery vans that are also submersible to deliver corn-chips even way down in the sub-sea DUMBS.
ah . . . the possiblities.
but it's not 1966, and we don't live in a dream-world of magical television.
but if it suits you to show what it does: try it out. always use that word and use it with eveyrone you speak with, and say it louder than the other words.
and see what that gets you.
but , no break that idea into pieces. It's obviously just made to make a point. you can use that word, yes. But you know not to.
only used to haze by brutal manipulative dork-spy people.