If I understand this correctly, to mount an effective Presidential campaign you must do the following

1. Lose every debate while running against other candidates

2. Be unable to string two coherent sentences together

3. Have fewer than five campaign rallies

4. Take few or no questions from voters or media

5. Spend most of your time hiding

6. Have your wife speak for you

7. Flip-flop several times during your campaign

All this guarantees you’ll win the election!