I have suspected for a long time that Q and MI use this board and social media to send out informational pings.
Then they map the reaction of the internet to 'find' the enemy.
A social media sonar if you will.
They put out a message (ping).
And they watch the reaction across all internet traffic.
And that lets them map and triangulate the targets and their interactions with each other.
So if nothing else, we have acted as very effective amplifiers for them.
<insert one ping only sean connery meme from hunt for red october>