Here's another interpretation of what Q might stand for:
>The Q Score (more popularly known as Q-Rating) is a measurement of the familiarity and appeal of a brand, celebrity, company, or entertainment product (e.g., television show) used in the United States. The higher the Q Score, the more highly regarded the item or person is among the group familiar with them. Q Scores and other variants are primarily used by the advertising, marketing, media, and public relations industries….Other popular synonyms include Q rating, Q factor, and simply Q.
>Q Scores are calculated for the population as a whole as well as by demographic groups such as age, education level, gender, income, or marital status.
https:// en.wikipedia.org/wiki/Q_Rating
Now refer to the Q crumbs about "reaching" people"
>Reached est 1.2mm, Patriots.
>You are reaching more than you know.
Personally, I believe "Q" has several meanings, but this is the first I've heard of this particular one.