Flesh based pagan worship.
"While Jesus was still talking to the crowd, his mother and brothers stood outside, wanting to speak to him. Someone told him, “Your mother and brothers are standing outside, wanting to speak to you.”
He replied to him, “Who is my mother, and who are my brothers?” Pointing to his disciples, he said, “Here are my mother and my brothers. For whoever does the will of my Father in heaven is my brother and sister and mother.” - Matthew 12:46-50
Mary was standing outside, Jesus called his disciples His mother.
"As Jesus was saying these things, a woman in the crowd called out, "Blessed is the mother who gave you birth and nursed you."
"He replied, "Blessed rather are those who hear the word of God and obey it."