Manipulate votes? Ask the newspaper industry about the Mather model where a newspaper charging $0.99 a week for a digital subscription can bump that up to $3.99 to maximize revenue, according to the study by Mather Economics, which also warned that optimal prices may vary by market. They have been doing manipulative pricing for years to maximize subscriber profits. Numbers vary all over the place and change very fluidly with very few subscribers ever noticing a thing.