It's because they know that conscious thoughts of individuals and the collective consciousness of groups control the narrative and therefore our reality.
This is how the media controls the masses and seems to foreshadow upcoming events. It's because they are programming minds into generating the reality they want to create. The reason they will lose this battle is because too many people stopped believing their lies and they can't stop the momentum.
Look up the hundredth monkey effect. This is the power "magic" they have wield for so long because most people don't understand how it works. It's why they push black victim-hood knowing that collective thinking will keep the blacks enslaved. They rule by keeping the energy of the masses divided and therefore enslaved. When people understand their thoughts have the power to change the collective reality, it's over for them. Together we are strong.
The bottom line is do your best to remain optimistic and positive. Positive energy is exponentially stronger than negative. Don't let them bring you down, we're almost there.