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100+ Years
100+ Stores
100,000+ Square Feet
In a sparkling new strip center in the Raleigh, North Carolina, suburb of West Cary, shoppers at the new 103,000-square-foot Wegmans Food Market there enthusiastically proved all of the doom and gloomers wrong last July 29 with a packed house on opening day โ attended by customers wearing masks and socially distancing, of course.
Shoppers grabbed tongs with their bare hands and served themselves chocolate chip cookies and bagels from the self-service bakery case. A woman and her grandson headed for one of the storeโs many restaurants to sample โ yes, sample โ Carolina pulled pork. And for digital shoppers avoiding the store, cars could pull into a lane outside and pick up groceries curbside.
Curbside grocery pickup during a pandemic is nothing new, of course. But the premise of opening an experiential grocery store in 2020 with restaurants, sampling and self-service features would seem at odds with the behaviors required to curb the COVID-19 pandemic.
https://progressivegrocer.com/how-wegmans-keeps-winning
Yet Wegmans, the family-owned grocer with one of the most devoted followings in retail, is betting big on this strategy as it continues its expansion southward during a historic crisis. And โThe Wegmans Wayโ could serve as a blueprint for grocery retailers desperately trying to figure out what shoppers will want, and how they will want it, in 2021 and beyond.
SOUTHERN COMFORT
Rochester, New York-based Wegmans Food Markets, which operates 104 stores and is led by the family of Colleen, Danny and Nicole Wegman, has achieved growth over its 104 years in business by opening huge stores in East Coast suburbs.
Today, its locations span 80,000 to nearly 150,000 square feet and offer about 52,000 SKUs (4,000 of them organic).