They're doing what myself and others asked them to do. They're using the media tools they're given to create visibility for their efforts. This is a good thing. Remember that we live in the Britney Spears era of media popularity. Bad publicity is publicity. Now is the time for anon trust in the plan and players.
Sometimes the only way to get press coverage is to give them something they perceive that they can use to their advantage. We're on course, on glidepath anons.