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Every year, more and more anglers switch over to Berkley Power Bait. And the reason is simple. Results. Their revolutionary scent and flavor technology is 100% fortified with the most advanced scent and flavor ingredients. This means more bites. Set more hooks. Catch more fish. Best of all, the baits are proven effective before they leave the plant. Each shape and color is thoroughly tested in a state-of-the-art Fish Behavior Research Center. So no Power Bait product ever ships until the fish tell us it's ready.