The coat Melania wore to the Christmas tree event was from the 2018 Balenciaga collection. Balenciaga is owned by Kering. Kering is a huge luxery goods company in France, there company logo is an OWL.

https://en.wikipedia.org/wiki/Kering

https://www.icon-icon.com/en/the-balenciaga-houndstooth-coat-spring-summer-2018/

https://www.icon-icon.com/en/the-balenciaga-houndstooth-coat-spring-summer-2018/