The houndstooth coat Melania wore to the Christmas tree event was from the 2018 Balenciaga collection. Balenciaga is owned by Kering. Kering is a multi billion dollar luxury goods company in France, there company logo is an OWL. Beyonce and Madonna are spokepeople for their 501.3 foundation.
https://en.wikipedia.org/wiki/kering
https://www.icon-icon.com/en/the-balenciaga-houndstooth-coat-spring-summer-2018/
Kering Subsidiaries
Gucci, Yves Saint Laurent, Boucheron, Bottega ,Veneta .Balenciaga. Alexander McQueen. Brioni Girard-Perregaux Qeelin Pomellato, Christopher Kane, Tomas Maie,r Ulysse Nardin
kering.com
https://www.keringfoundation.org/