Kahneman gives lots of information on how cognitive exploits work. Imagine like the big blind spot in the center of our visual field (we aren't conscious of) our thought processes contain cognitive shortcuts we're not aware of blinding us to aspect of reality.
The book Subliminals by the Caltech physicist Leonard Mlodinow examines the powerful effect on our decision making that happen below the threshold of our conscious awareness.
https://leonardmlodinow.com/leonard-mlodiinow-books/subliminal/
https://books.google.com/books/about/Subliminal.html?id=V7wt3Sqj_X8C