MISSIONS OF LIGHT SERIES

Mission 2—Meme

Have you seen memes that grabbed your attention quickly—memes that demanded being shared? Do you feel the call to meme?

"Memers often major in visual presentation skills. We value memers' ability to capture the essence of an idea in a few words accompanied by well-chosen images. They often use irony, humor, beauty, exaggeration, etc. to drive the message home." [1]

Memes (images with added text) are a valuable tool in our info warfare arsenal. They became popular with the rise of social media. An effective meme impacts the viewer in a fraction of a second. A really funny or ironic meme stands a good chance of being retweeted and spreading virally.

Memes are like the ultimate cluster munition. No blood loss, no damage to property—the only thing memes can destroy is a narrative. They cause brains unaccustomed to independent thought to begin mental exercise. They stimulate minds to question that which is, and to visualize that which could be. But unlike cluster munitions, memes can impact thousands in moments, yet their residual effect lingers as other minds encounter them later. Memes are the most dangerous of weapons, for they do not end, but create new beginnings.

Not all memes are created equal, though. This writer's "Tao of Memes" [2] picks apart meme examples and critiques them, with the goal of raising our craft to the next level. It discusses technical aspects like image selection, size and shape to maximize exposure, text and fonts, strategies, and graphics tools. You don't have to be an artist (but it helps); pithy verbiage alone can be a meme!

It would be foolhardy to ignore decades of marketing research on the psychology of influence. A superb meme presents an idea from the reader's perspective. To do this, a memer sets aside their own viewpoint and temporarily adopts a different person's perspective. Ask yourself if your meme should confront and punish, or get inside the viewer's head to tease, delight, or inspire? Is it deleted and not forwarded because it insults the viewer? What about foul language? There's a time and a place for it…but it's a turnoff for some viewer segments. Will it go viral? Is it funny? Wry? Sarcastic? Surprising? Emotional? Beautiful? Elevating? Memorable? Insulting? Provocative? Boring? What is the target audience?

If such questions intrigue you, give the Memer's Mission a try. Study others' memes on social media. Consider collaborating with a Researcher [3] to gain vital information that needs to be shared. When ready, select the hot topic of the day, and create a phrase to deliver your message. Select an appropriate image, apply your text, and let fly! The best memers perfect their craft through trial and error, observing what works and what doesn't. Ultimately, no one can predict which meme will go viral. Those who perfect the memer's craft are held in high esteem by fellow digital warriors.

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1. Missions of Light—Introduction, >>11820602 pb

2. The Tao of Memes Good, the Bad, and the Ugly or What makes a good meme GREAT?, https://8kun.top/abcu/res/217.html , >>>/abcu/217

3. Missions of Light—1. Research/Dig, >>11820802 pb

>>11821438

>>11821438

MISSIONS OF LIGHT SERIES

Mission 3 — Social Media

"Social Media. At a basic level, a social media warrior might begin by simply establishing accounts on twitter, parler, gab, instagram, Facebook, etc. and Liking or Retweeting informative posts." >>11820602 pb

Social media offers a vital channel to catch breaking news that is disregarded by the mainstream media. Your social media networks are crucial for spreading information and influence. For descriptive purposes, we'll divide the social media mission into categories, from the easiest to the most advanced. Everyone can adopt at least a minor a social media warrior role, in addition to other Missions of Light.

A. Scout Role. Scouts scan information sources and share data wherever other warriors congregate. Scout is an intelligence role. They look for trends, identify friends and enemies, and highlight important breaking news. This role does not necessarily require a social media account. It's a good way to become familiar with social media.

B. Flank Role. Flanks have social media accounts, but do not need to originate tweets/posts. They establish networks of friends, and they follow others. When they see a post that serves the Great Awakening, they amplify it by Liking or Retweeting, to increase the message's prominence so it will be seen by more eyes.

C. Tactical Assault Role. These warriors establish an energetic social media presence and often accumulate large followings. They often comment forcefully about current events. Their opinions are influential, often swaying many others to their point of view. These opinion leaders become highly skilled at influence campaigns. They are completely familiar with all of the platform's nuances, traditions, and expectations. They know "who's who" and have strong relationships with other opinion leaders.

D. Social Media Personalities (major influencers). These individuals became prominent outside of social media. They may be politicians, mainstream media commentators, journalists, talk show hosts, attorneys, and so forth. They are often primary sources who originate new information directly into cyberspace.

The best way to evaluate the possibility of taking on a social media mission is to begin at the Scout level and gain familiarity with a particular social platform. If the role fits your interest and skills, then set a firm intention about your goals and make a plan to achieve them. Make incremental progress each day and measure your performance against your own expectations. If problems arise (e.g. account suspended), seek advice from experienced social media warriors. Understand that Big Tech has rigged the game against conservatives. Find inspiration in tweets from patriots like @POTUS, @SidneyPowell1, @GenFlynn, @LLinWood, etc.

Never, ever, ever, give up!

>>11821599