April 4,2019 Project Runway had a contestant named KOVID who made a facial MASK to go with his runway look in their 17th season.

“What do you think of this mask?” “It’s sick”

https://twitter.com/maximusmom13/status/1333251106151882752?s=21

https://kovidlab.com/about

https://m.facebook.com/kovidlab/