I do that more and more!
For example I needed socks.
Normally I buy them in clothing stores online.
Now I did a little research and found a family business that makes socks itself.
I ordered immediately and I am very enthusiastic about the quality.
Sure, it was a bit more expensive, but not as expensive as I feared.
If the socks last a bit longer, it is even cheaper than the socks from mass production.
For this I could even order on account.