Lin Wood has a rep for helping less privileged people in their fight against oppressive big gov charges. Richard Jewell (fellow Georgian?) , Nick Sandmann, Kyle Rittenhouse are/were clients. A bare knuckles brawler for the regular Joe.
He is free of any RNC money so he can go after anyone he thinks is running a scam. Regular Joes aren't into the mindset that D/R is the dichotomy between good and evil.
Pols of both parties were buying their election wins through the voting machine outfits. Some were also front-running medical financials to profit of the pandemic campaign.
He can go the evangelical route, not necessarily my cup of tea, but it transcends political labels when it comes to ethical behavior and profiting of the underprivileged.
Quick example would be the Cajun Navy. They show up when needed and pull people out of the water. They don't ask first if they are D or R, nor do the have a D flotilla or an R flotilla. How do you think any of them would handle looters at homes that were flooded out? He's talking to that mindset.