You have to remember, most people do not understand the world they live in. They do not see what led many to take what we call the red pill.
The red pill and blue pill are not choices made when presented with them. They are choices made subconsciously and before we are made fully aware we have made them. IE - a person who is offered the red pill has, almost certainly, already made the choice to take it. You are simply making them aware they have made the choice.
Many, however, have no awareness of the fact there is a blue pill to be dissillusioned with and cause them to seek a red pill. They simply take the blue pill in front of them every day, and even believe that those who would not take the blue pill are somehow defective, foolish, stupid, etc.