ATT formerly Lucent Technologies
https://en.wikipedia.org/wiki/Lucent
Lucent Technologies, Inc., was an American multinational telecommunications equipment company headquartered in Murray Hill, New Jersey, in the United States. It was established on September 30, 1996, through the divestiture of the former AT&T Technologies business unit of AT&T Corporation, which included Western Electric and Bell Labs.[1]
Lucent was merged with Alcatel SA of France on December 1, 2006, forming Alcatel-Lucent.[2] Alcatel-Lucent was absorbed by Nokia in January 2016.
Lucent advert for Inferno in IEEE Internet Computing, Volume 1, Number 2, March–April 1997
==Lucent means "light-bearing" in Latin.[3] The name was applied in 1996 at the time of the split from AT&T.
The name was widely criticised, as the logo was to be, both internally and externally. Corporate communications and business cards included the strapline 'Bell Labs Innovations' in a bid to retain the prestige of the internationally famous research lab, within a new business under an as-yet unknown name.[4]
This same linguistic root also gives Lucifer, "the light bearer" (from lux, 'light', and ferre, 'to bear'[5]), who is also a character in Dante's epic poem Inferno. Shortly after the Lucent renaming in 1996, Lucent's Plan 9 project released a development of their work as the Inferno OS in 1997.[4][6] This extended the 'Lucifer' and Dante references as a series of punning names for the components of Inferno - Dis, Limbo, Charon and Styx (9P Protocol). When the rights to Inferno were sold in 2000, the company Vita Nuova Holdings was formed to represent them. This continues the Dante theme, although moving away from his Divine Comedy to the poem La Vita Nuova.==
Logo
The Lucent logo, the Innovation Ring,[7] was designed by Landor Associates, a prominent San Francisco-based branding consultancy. One source inside Lucent says that the logo is a Zen Buddhist symbol for "eternal truth", the Enso, turned 90 degrees and modified. Another source says it represents the mythic ouroboros, a snake holding its tail in its mouth. Lucent's logo also has been said to represent constant re-creating and re-thinking.[8][9] Carly Fiorina picked the logo because her mother was a painter and she rejected the sterile geometric logos of most high tech companies.[10]
After the logo was compared in the media to the ring a coffee mug leaves on paper, a Dilbert comic strip showed Dogbert as an overpaid consultant designing a new company logo; he takes a piece of paper that his coffee cup was sitting on and calls it the "Brown Ring of Quality".[11] A telecommunication commentator referred to the logo as "a big red zero" and predicted financial losses.[12]
History