Ben & Jerry's New Colin Kaepernick Flavor: "Change The Whirled"
>Business Insider Dec. 2020
Ben & Jerry's Partnered with Colin Kaepernick to Unveil a Vegan Ice Cream that "Amplifies Calls To Defund and Abolish the Police."
Ben & Jerry's has teamed up with activist and athlete Colin Kaepernick to unveil a new ice cream flavor, Change the Whirled.
According to Ben & Jerry's, the flavor "celebrates Kaepernick's courageous work to confront systematic oppression and to stop police violence against Black and Brown people."
Like Kaepernick, Change the Whirled is vegan, and has a Caramel sunflower butter ice cream base with fudge bits and graham cracker and chocolate cookie swirls.
The ice cream will be available early next year, and all of Kaepernick's proceeds will go to the Know Your Rights Camp, a Kaepernick-founded organization with the goal of "advancing the liberation and well-being of Black and Brown communities," according to its website.
"Ben & Jerry's commitment to challenging the anti-Black roots of policing in the United States demonstrates a material concern for the well-being of Black and Brown communities," Kaepernick said in a statement.
"My hope is that this partnership will amplify calls to defund and abolish the police and to invest in futures that can make us safer, healthier, and truly free."
The ice cream will be sold in the US and parts of Europe for between $4.99 to $5.49
This isn't the first flavor Ben & Jerry's has released with a cause. In 2019, the ice cream maker - which calls itself an "aspiring social justice company" - unveiled its Justice ReMix'd flavor with the goal of bringing attention to criminal justice reform and racial inequality in the US, according to Ben & Jerry's website.
Last year, Ben & Jerry's also publicly supported H.R. 40 which, if passed, could create the Commission to Study and Develop Reparation Proposals for African-Americans.
Sauce: Ben & Jerry's partnered with Colin Kaepernick to unveil a vegan ice cream that 'amplifies calls to defund and abolish the police'
Note- *Ben & Jerry's was founded by Ben Cohen and Jerry Greenfield.
*Currently in NYC, on 34 St. and Seventh Ave. there are 2 gigantic side-of-a-building sized Ads to promote this new flavor, with an image of Colin Kaepernick and the words "I KNOW MY RIGHTS".