They had to create a label (Qanon) where none has ever existed before, then make sub-labels (Qanon shaman) to give their LIES a three D effect for two reasons:
You can't kill a letter of the alphabet. "Q's are bad." Won't cut it as a marketing tool.
Anon shaman really doesn't have the Hollywood glam effect they need to sell to the normies. But if you've already created a label (lie that it is), you then proceed to brand everything and every one you don't like with it.
Except everyone knows there's Q and there's anons. Enough everyones for all intents and purposes.