Is this some sort of corporate thing with the all Caps for wheeler and Sam Adams?

https://mobile.twitter.com/maxoregonian/status/1353836566175617024?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1353836566175617024%7Ctwgr%5E&ref_url=https%3A%2F%2Fwww.thegatewaypundit.com%2F2021%2F01%2Fportland-mayor-ted-wheeler-pepper-sprays-man-stalking-restaurant%2F