“[The Apprentice] was a remarkably popular show,” Gingrich told Fox News host Jenna Lee during the interview. “[Trump] understands the value of tension. He understands the value of showmanship. And candidly, the news media is going to chase the rabbit. So it’s better off for him to give them a rabbit than for them to go find their own rabbit. He’s had them fixated on Mitt Romney now for five or six days. I think from his perspective, that’s terrific. It gives everyone something to talk about.”
https://thinkprogress.org/gingrich-trump-rabbit-a1cee3558a3c/
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